We are eScale
We’re a group of eCommerce store-growers passionate about building and growing online stores.
eScale is a division of Success Agency that’s devoted exclusively to building and growing successful eCommerce stores.
To give you a little context, Success Agency is a full-service digital marketing and web design agency that was founded in 2007. After eight years at Success Agency successfully building, maintaining and growing eCommerce websites, we decided to create a separate division (eScale) that would allow us to focus our efforts entirely on eCommerce. And so was born eScale.
Meet Our Team
Anish Trehan
Suffice it to say that Anish is no newbie to design. He’s been pushing pixels since he was 17, and over the years, has worked on over 212 projects. To continually refine his trade, he stays up to date on the latest design trends and remains an active part of the design community. Anish loves to travel internationally and derives much of his design inspiration from the places that he travels to.
- Favorite MovieThe Social Network
- LovesTraveling, cooking, colors
- Coffee or TeaTea (chai)
- Favorite Place in the WorldThailand
- Favorite Thing About eCommerceThe opportunity of unlimited time to watch, review, think and decide before purchasing
Caleb Stauffer
Caleb is a self-taught web developer who specializes in custom theme and plugin development for WordPress. He built his first website at the age of 12, and since then, has never gotten bored or stopped learning. Caleb is passionate about producing performant, readable, self-documented code. In every project he works on, his goal is to create more than just a website that works…it’s to create a website that works beautifully.
- Favorite MovieInterstellar
- LovesGod and family
- Coffee or TeaTea
- Favorite PlaceHome
- Favorite Thing About eCommerceOvercoming challenges
Avin Kline
Avin has worked with eCommerce companies for more than 10 years, helping them build and scale their online stores. Avin leads the team at eScale, with his #1 goal being to help positive-impacting eCommerce companies reach their growth and profit goals.
- Favorite MovieGladiator
- LovesFamily, travel & bungee jumping
- Coffee or TeaCoffee
- Favorite Place in the WorldIceland and New Zealand
- Favorite Thing About eCommerceA company with remarkable product and customer experience can reach massive success without playing by the old retail rules
Mary Blackiston
Mary has been writing and creating content for as long as she can remember. She has a Masters in Global Communications from the American University of Paris and is certified in a number of DigitalMarketer courses. She also has a background in proofreading, so you can leave it to her to find that one small typo or extra space in a chunk of text. To stay up to date on her craft, she listens to podcasts, reads and writes in her personal blog.
- Favorite MovieVicky, Cristina, Barcelona
- LovesAdventure
- Coffee or TeaCoffee
- Favorite Place in the WorldBrazil
- Favorite Thing About eCommerceBeing able to sell to anyone, anywhere
Cody Manning
Cody has been working in digital marketing since 2011 and has been creating successful SEO and link-building campaigns since 2012. He’s certified in Google Ads and is an avid reader of industry news. To continuously improve his skill-set, Cody regularly attends internet marketing and eCommerce conferences, such as PubCon, The Underground Online Marketing Seminar, and Traffic & Conversion Summit.
- Favorite MovieGoodfellas
- LovesTech & travel
- Coffee or TeaNeither
- Favorite Place in the WorldParis
- Favorite Thing About eCommerceThe ability to easily and accurately accumulate data about every aspect of the business
Robin Devitt
Robin started developing in 2012, and soon after, discovered he had a knack for it. Robin gets his inspiration from his first employer, who continues to be both a friend and mentor to this day. Robin is entirely self taught and driven by the need to do things slightly outside the box. He thrives on being challenged and enjoys working on projects that are innovative and forward-thinking.
- Favorite MovieTalladega Knights
- LovesGood food & pushing myself to do things outside of my comfort zone
- Coffee or teaCoffee
- Favorite place in the worldHome, KZN SA, but look forward to exploring and maybe finding more favorite places
- Favorite thing about eCommerceHelping clients to realize their ideas and offering them functionality they didn’t know they wanted
What We Stand For
Remarkable Investor Experiences
We constantly aim to provide our investors (aka clients) with experiences that will make them go “wow”…and nothing less.
- Under promise and over deliver
On the things they care about - Communicate too early and too often
- Make it extremely easy for them
Don’t make them think. Don’t force them to do something that we can do just as well. - See it from their perspective
Ask questions & listen. Identify what they really care about. Repeat their request as we understand it. - Make them look and feel great
Remove stress. Help them feel confident. - Speak their language
Communicate in ways they will understand easily. - Be a trusted guide
Not a vending machine
Remarkable Return
On Investment (ROI)
This helps us to remain hyper cognizant of where we are spending our time–and then seek areas for improvement.
- Stay in the 20 of the 80/20
And be on the lookout for opportunities to 10x - Spend each minute as intentionally as we would our own money
- Set and pursue clear objectives
- Careful management of both input and output
- Don’t reinvent the wheel each time
Instead, improve upon it. - Continually remove waste and get value to market
Waste = anything that does not add value to the investor - Make data-driven decisions
In God we trust; all others bring data
Here’s how we’re able to deliver on
Remarkable Investor Experiences and Remarkable ROI
We Help Companies Make a Positive Impact
At eScale, we’re pretty choosy about who we work with. We only work with eCommerce businesses that are making a positive impact on society and with whom we see real potential to grow.
Things We Believe In
- accountability
- laughing
- remote work
- netflix
- coffee/tea
- growth
- decreasing shopping cart abandonment
- emojis
- beautiful websites
- travel
- attention to detail
- high-quality relationships
- experimentation (and failure)
- reading
- google hangouts
- results
Things We Don't Believe In
- overworking
- stagnation
- micromanaging
- mediocrity
- bad attitudes
- bad web design
- sloppiness
- overpriced airfare
- unnecessary waste
- poor communication
- typos
- low conversion rates
- bad books
- low roi
- laziness
- looking busy
- 30The number of cups of coffee we have per week
- 5The number of different countries that we currently work (and live) in
- 6The number of languages that we all speak
- 2+The number of times that our team meets each day (excluding weekends of course)
- April 2007Success Agency is founded by our CEO and Team Lead, Avin Kline.
- May 2008We launch our first eCommerce website.
- March 2009Our first full-time employee joins Success Agency.
- June 2010WordPress 3.0 is released, making WordPress a viable Content Management System (CMS).
- September 2011WooCommerce is released.
- March 2015We begin referring to our clients as “investors” (because they are investing their resources in us just as they would any other investment...and calling them “investors” is a continual reminder of that).
- October 2018eScale is officially launched.
- TodayWe continue to grow...