33 eCommerce SEO Tips to Boost Your Ranking and Traffic: Infographic

Every eCommerce owner wants more traffic. And free, qualified traffic? Even better, right?

To help you drive more free, qualified traffic to your store, we put together an infographic listing our top 33 eCommerce SEO tips here at eScale.

Here it is:

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Summing Up: eCommerce SEO Tips

Site Architecture

  1. Use a tool like Screaming Frog to check your website for any errors.
  2. Decrease your page load time; doing so will decrease your bounce rate and increase your search engine ranking.
  3. Compress your images; this will help your pages to load faster, which will improve your SEO.
  4. Create a sitemap for Google to recognize and index your pages.
  5. Add an SSL certificate to your site, since this will help to keep your site secure and improve your search engine ranking.
  6. Add header tags to your pages, which will help to organize your content and improve your website structure.
  7. Avoid duplicate content by using a canonical URL to prioritize the page that you want Google to recognize in search engine results.
  8. Utilize Amazon’s search suggestions to generate ideas for product categories and improve your site’s organization.

Product Pages

  1. Write killer, unique product descriptions.
  2. If you can’t (or don’t have the time) to write unique product descriptions for all of your products, then consider adding a “no index” meta tag to those product pages, so that your SEO isn’t compromised.
  3. Add videos to your product pages (this makes it 53 times more likely that your page will make it to the front page of Google).
  4. For expired product pages, add 301 redirects to the new product pages.
  5. Generate reviews for your products (Google prefers review pages to sales pages. Plus, reviews help keep your content fresh and regularly updated, which also helps with SEO).
  6. Create unique title tags for all of your products.

Keyword Optimization

  1. Optimize each web page for a different keyword and steer clear of keyword cannibalization (where multiple web pages optimize for the same keyword).

Side Note: You can target multiple keywords per URL…but not multiple URLs per keyword (because then Google will get confused and not know which page to rank).

  1. Also avoid keyword cramming (make sure it sounds natural).
  2. Use keywords in your anchor text that describe what the link is about (instead of something generic like “click here”).
  3. Optimize for long-tail keywords since they can potentially bring 20,000 more monthly visitors to your store.
  4. Refer to Google Keyword Planner to find keywords with high buyer intent.   
  5. Find and use semantic keywords so that you will show up for numerous search terms.
  6. Optimize your category pages. They tend to rank well in search engines and are a great spot to add keyword-focused content.

Content

  1. Blog on a regular basis (because search engines like fresh content).
  2. Create ALT texts for all of your images, since this allows Google to understand your images.
  3. Add schema markup to your website, which is code that helps search engines to better understand your content (schema markup will allow you to get star-based reviews next to your products).
  4. Write long-form content, since search engines tend to prefer longer content (at least 600 words, but preferably 1,500+ words).
  5. For each blog post you write, include your target keyword in your: meta title, meta description, URL, alt tag, first paragraph, at least one subheading (h2 or h3) and 2-5 times in content depending on length.
  6. Crawl your site regularly to check for any broken links. And then fix the ones that you find!

Link-Building

  1. Add internal links throughout your content.
  2. Contact bloggers and offer them a free product in exchange for a product review on their website (and a link back to your product page).  
  3. Create a guest blogging campaign to generate links to your site and drive brand awareness.
  4. Sponsor a local event that relates to your brand to get a link back to your site.
  5. Use a tool like SEMrush to perform competitor research and target your competitor’s backlinks.  
  6. Engage in Reddit forums and respond to questions on Quora, including a link back to your store or a relevant page.

Sources

Final Words

When it comes to eCommerce SEO, there’s certainly a lot to think about. Moreover, doing SEO for eCommerce is different than doing SEO for other types of businesses. eCommerce SEO is focused primarily on increasing traffic to product pages, since that’s where the sales happen.

But just like SEO for other industries, eCommerce SEO is an ongoing process. It’s not a “set it and forget it” type of thing. Rather, it has to be constantly monitored, updated and tweaked according to search engine algorithm changes.

Sound like more than you can (or want to) handle? Feel free to let us take over for you! We offer a range of eCommerce marketing services and eCommerce SEO services that will help you get your product pages to appear on the first page of Google. Get in touch to find out how we can help.

Mary Blackiston

Mary is the Content Marketing Specialist for eScale. In her free time, she enjoys yoga, rock climbing, blogging, traveling, and soaking up as much knowledge as she can.