Top 12 eCommerce Blogs to Help You Grow Your Online Business [A Curated List]

The internet is chock full of valuable information and resources to help you grow your online business. But there’s so much knowledge out there that it’s easy to get overwhelmed. Or worse…get caught up reading subpar content.

To ensure that you only read the very best of the best, in this blog post, I’m going to share the top 12 eCommerce blogs that you’ll find on the web today.

Keep in mind that there are many more fantastic blogs I could have added to this list…this roundup is by no means definitive. But so as not to overwhelm you, I decided to keep this list exclusive and include only the very best (in my humble opinion anyway).

These are the blogs that I personally love reading the most and the ones that have helped me grow immensely as an eCommerce professional. And I’m confident that, if you put knowledge into practice, they will help you too. 

Now in no particular order…here they are:

1. Shopify: Best for Real-Life Success Stories 

The Shopify blog has everything from case studies of young child founders to digital marketing tips that will help you grow your business. The majority of Shopify blog posts feature real-life examples of eCommerce entrepreneurs who have succeeded, which makes the blog especially inspiring and interesting to read. 

Read this: The Ultimate DIY Guide to Beautiful Product Photography 

2. Neil Patel: Best for All Things Marketing Related

Neil Patel is one of the world’s top digital marketers, so you can trust that he knows what he’s talking about when it comes to marketing. Neil writes about everything from SEO and backlink strategies to content marketing and social media. No matter the topic, his advice is always on point. 

Read this: 101 Ecommerce Tips (That Actually Work)

3. Copyblogger: Best for Copywriting

There’s no denying the importance of product copy when it comes to conversions. If you’re looking to improve your copywriting skills (and product copy), then you should definitely check out Copyblogger. The blog is brimming with content that will help you to sell better…using the power of words. 

Read this: How to Use the Rule of Three to Create Engaging Content 

4. Backlinko: Best for SEO-friendly Content Advice  

Brian Dean, the author of Backlinko, is the king of SEO. He focuses on practical and actionable SEO strategies, like link-building and how to write content that ranks high in search engines. Each blog post he publishes is extremely thoughtful and well researched, backed up by proof. One of the reasons why I love Brian’s content is because he writes definitively; each of his tactics and recommendations are laid out step by step (always with screenshots or images). Brian leaves nothing out. 

Read this: List-Building Strategies: The Complete List 

5. Unbounce: Best for Landing Page Optimization

Unbounce is a platform for creating customized landing pages. The blog provides helpful advice on everything related to landing page optimization and lead generation…so you can successfully convert more of your website visitors into leads and customers.

Read this: The Ultimate Ecommerce Landing Page Lookbook

6. Conversion XL: Best for Research-based CRO Tactics

Conversion XL relies on highly in-depth research and testing to create actionable, unique content that can’t be found just anywhere on the web. If you’re looking for intelligent, out-of-the-box ways to increase your website conversions, this is the place to be. 

Read this: The Complete Guide to Writing Product Descriptions That Convert

7. Sumo: Best for Fascinating Marketing Lessons

Sumo is an eCommerce tool that helps to reduce shopping cart abandonment, increase order value and grow email lists. It was started by the famous internet marketer and former Facebook employee, Noah Kagan. The Sumo blog is replete with long-form blog posts that cover the topics of eCommerce email marketing, social media, content marketing, and growth marketing. Many of the posts rely on Sumo data and case studies to boot. 

Read this: How to Format Your Blog Posts so People Are Actually Reading

8. DigitalMarketer: Best for Actionable Marketing Advice

DigitalMarketer is not a blog built strictly for eCommerce, but it is one of the best marketing blogs out there. DigitalMarketer is jam-packed with actionable tips and helpful resources that, if implemented, will help your grow your eCommerce business. If you aren’t reading this blog, then you’re missing out. Big time. 

Read this: 15 Quiz Funnel Examples to Inspire You 

9. Help Scout: Best for Customer Service

Reading about how to increase conversions and sales is great and all…but if you aren’t satisfying your customers, then you won’t be able to get very far. 

Help Scout is a help desk platform that provides customer support services. And the blog (as you can probably guess) is focused on customer service. Even though the strategies are more general (and not focused solely on eCommerce), the principles and tips can be applied to any business. 

Read this: Five E-Commerce Customer Service Strategies to Supercharge Your Brand’s Growth 

10. A Better Lemonade Stand: Best for Early-stage Entrepreneurs

A Better Lemonade Stand is a blog that teaches people how to build an eCommerce business from scratch, so it’s best for newbies who are just starting out in eCommerce. 

Read this: How to Cheat at eCommerce  

11. Sleeknote: Best for Email Marketing & List-building 

Sleeknote is an eCommerce software that engages website visitors with on-site messages. This easy-to-read and informative blog offers “proven strategies” on email marketing, CRO, list-building and growth marketing.

Read this: 7 eCommerce Lead Magnet Ideas to Grow Your Email List  

12. eScale: Best for Maximizing eCommerce Growth

You didn’t think we’d leave our blog out, did you? 😉The eScale blog is full of tips and tricks on how to grow your eCommerce business. It’s best suited for those who already have a business up and running, but are looking for ways to grow their online store. As the main author of the eScale blog, I can tell you this: We don’t publish fluff. A great deal of time and research goes into each post, with our goal being to create the very best and definitive blog post on the topic that readers can find. 

Read this: Why Discounting Might Be Hurting Your Sales (And What You Can Do Instead)

Final Words

You can read all the blog posts in the world, but if you aren’t implementing what you learn, then your business won’t grow. It’s really that simple.

So go ahead and bookmark these blogs and sign up for their updates, so you don’t miss out on all the great stuff they publish. But most importantly, be sure to put knowledge into practice.

Now, your turn to share. Any blogs that you’d like to add to the list? Share in the comments below.

Mary Blackiston

Mary is the Content Marketing Specialist for eScale. In her free time, she enjoys yoga, rock climbing, blogging, traveling, and soaking up as much eCommerce knowledge as she can.