Results-Driven eCommerce Marketing Services
The legendary expression, “if you build it, they will come,” is unfortunately completely false when it comes to eCommerce stores.
You might have the best product or store on the web, but that doesn’t mean that you’re going to have a lot of traffic. Or sales.
Maybe your biggest struggle is getting people to your site. Or perhaps you have a lot traffic, but your conversion rates are very low and you can’t figure out why or how to change it.
Whatever the case, we’re here to help.
We can devise a results-driven marketing program that’s tailored to your eCommerce store and goals. A strategy that’s centered around continual optimization and nonstop sales.
And rest assured that we’re not going to try to sell you anything that you don’t need. We know that what might be beneficial for one store won’t necessarily be a good idea for yours.
We’ll give it to you straight–so you won’t waste a single dollar on a marketing service that you don’t need.
eCommerce Marketing Services: How We Can Help
At eScale, we focus primarily on the following:
- Traffic (Generating traffic to the site)
- Conversions (Converting traffic into leads and sales)
- Nurturing (Nurturing those leads into customers)
- Messaging & Branding (Ensuring that the messaging and positioning of the brand is on target)
We don’t just want you to have a beautiful eCommerce web design. We want your website to generate sales and profit.
Here are the eCommerce marketing services that we offer to help do all of that. If you decide to proceed, just be sure to prepare yourself for some massive store growth. Don’t say we didn’t warn you…
Search Engine Optimization (SEO)
Studies have found that 75% of people will only look at the first page of Google. Which means that if you’re showing up on the second or third page of Google for certain keywords…you’ve already lost the majority of your potential customers.
Luckily, there are things that can be done to boost your ranking. SEO success won’t happen overnight–but if you hand us the reigns, in time, we’ll help you get there.
Don’t have the patience (or the luxury) of waiting for SEO efforts to kick in?
Never fear. When done correctly, paid advertising can be a very effective way to drive immediate traffic to your store. Key words: when done correctly. Otherwise, it can be equivalent to throwing money down the drain.
Whether it’s with Google PPC Ads or Facebook Ads, we’ll help ensure that the money you spend on advertising is not wasted–and that you get a high return on your investment.
There’s no denying the power of the written word. And as it relates to your eCommerce store, words can mean the difference between sales…and no sales.
From calls-to-action and webpage copy to ads and promotional material, we write copy that inspires and persuades people to take action.
Whether your brand voice is funny and quirky or more formal and distant, we will adapt to speak the language of your audience.
Data Analysis & Conversion Rate Optimization
If you don’t take the time to analyze and understand the results that come from all of your marketing efforts, then it’s impossible to know what’s working and what’s not. We’re firm believers that in order to be successful, marketing must be data-driven.
After all, what happens if you send out email after email…only to find out months later that nobody has been clicking through your emails because the calls-to-action were sitting there like wallflowers, barely even noticeable? Or what happens if you spend thousands of dollars on ads…only to find out that all that money is wasted because you were catering to the wrong audience?
Bottom line? Data analysis matters.
This should go without saying but we’ll say it anyway: we track all of our marketing efforts from start to finish. So if something is not working as effectively as predicted, then we’ll know and be able to change course right off the bat.
In other words, we’ll make sure that you maximize your conversions…and get a return on your marketing investment.
Every day, the average person is bombarded with emails, the majority of which are immediately deleted or sit in the inbox unread.
Finding a way to make your brand stand out in a crowded inbox isn’t easy. But we can help change that.
From automated abandoned cart emails to attention-grabbing campaigns, we’ll craft an email marketing strategy that’s personalized, relevant and timely. We’ll create emails that your audience will want to open. Guaranteed.
Messaging & Branding
Ideal Persona and Customer Strategy
Every good messaging and branding strategy starts with first understanding the ideal persona and customer.
Persona is the person that you are targeting and customer is the business that you are targeting. If you are a B2C eCommerce business, then you only need to think about your ideal persona. But if you’re a B2B eCommerce business, then you’ll need to think about both persona and customer.
Or….let us do the thinking for you.
We’ll determine exactly who your ideal persona and customer are, and then come up with an effective messaging strategy to target them.
In today’s world, content is king. Great content can help attract people to your site, establish trust, and nurture relationships with both your buyers and potential buyers. And you know what that means…more sales.
At eScale, we don’t just churn out content regularly and call it a day. For starters, we’re much more about quality than quantity. We would rather publish three high quality blog posts per week than 10 mediocre ones.
With that being said, every piece of content that we create is intentional, valuable and unique. We don’t believe in just publishing content that can have any other brand’s name on it or be found anywhere else on the web.
Whether you have an established brand voice or you’re in the midst of developing one, we’ll write content that reflects your brand and connects with your audience.
Social Media Marketing
Succeeding on social media requires more than just daily posts. It requires a solid understanding of your audience and competitors; clearly defined goals; and a well thought-out strategy.
For some more established eCommerce brands, it might be enough to just maintain a presence on social media. Others might require strategies like influencer marketing, promotions or user-generated content campaigns to increase brand awareness and bring in more sales.
We’ll help determine the approach that is best for your brand. After we do a bit of research and gain a thorough understanding of your target audience, we’ll determine what social media networks your brand should be active on. From there, we’ll develop a strategy that will engage, build trust and win over your audience.