Custom WooCommerce Website Design

At eScale, we build primarily on WooCommerce, the leading eCommerce platform on the web today. We’re big fans of WooCommerce because of all that it can do. Compared to other platforms, it affords users a tremendous amount of customization and flexibility.

We’ve been building custom WordPress sites for the past eight years, so not only do we know the platform inside and out, but we’ve also gotten pretty good at using it.

Interested in hearing more? Here are the custom WooCommerce website design services that we offer:


A Comprehensive & Results-Driven Process for WooCommerce Website Design

This might not seem like a WooCommerce website design service, but we like to think of it as one. Because our consistent, clearly defined, and well thought-out process helps us to deliver remarkable ROI for our clients day in and day out. Here’s what that process looks like:

1. Have a Consultation

First, we meet with our potential client to find out what their objectives are and if we’re a good fit for one another. In the consultation, we listen carefully and then give an honest assessment of what we advise (whether or not it turns out that we’re a good fit for each other).

There is no charge for the first consultation.

2. Create a Blueprint

Once we decide to work together, we ask our now client to send us some examples of websites that they would like to model their store after. From there, we craft a blueprint, which outlines the organization of the soon-to-be website.

3. Create a Wireframe

Next, we come up with a wireframe, which illustrates how the different website pages will be arranged and what will go where.

4. Design

Only once all of that is done do we proceed with the design. We remain in constant communication with the client to make sure that the design is exactly how they want it to be.

5. Develop

Finally, comes development. We’ll first develop on a staging site, which is a non-live version of the actual website. By developing on here first, we can catch any bugs or issues before the website actually goes live.

6. QA & Test

Once the staging site is all set up, we perform several rounds of extensive testing and quality assurance to make sure that everything is good to go.

7. Go Live!

After the site has been thoroughly tested and QAed, we’re ready to go live. And now it’s where the fun starts…time to make some sales!

→ I don’t need to read more…I’m convinced!


Pixel-Perfect Design

With many eCommerce agencies, what you see is not what you get. In other words, the end result is often slightly lower quality than the initial design.

But not with us. We design pixel-perfect, so what our clients see in the design stage is exactly what they get in development. And not a pixel less.

Unique Visual Identity

There are a lot of eCommerce stores out there; having a unique and recognizable visual identity is therefore essential to standing out.  

We design websites that visually reflect the brand’s identity and personality, thereby helping to connect with audiences, fortify relationships and boost sales.

Custom-Designed Themes

Not a fan of the standard, out-of-the-box website templates? We aren’t either.

We design custom themes on WooCommerce, which are highly flexible and customized to look and feel exactly the way that our clients envision.

Custom Plugin Development

Plugins (or extensions) are added features of a WooCommerce store; they are what allow you to customize the store to your liking.

But sometimes, the plugins that WooCommerce provides just aren’t enough. And that’s where we come in. We create custom plugins that help fill in those gaps, providing our clients with practically limitless ways to customize their stores.  


Continual Improvement & Optimization

We don’t just provide WooCommerce website design services…we provide WooCommerce website continual optimization and improvement services too. Because when it comes to WooCommerce websites, there’s no such thing as a finished product.

From our very first consultation to publishing the website and making it go live, we make sure that we are creating an eCommerce store with potential to scale (hey, it’s why we’re called eScale after all!).

Then if we continue to work with our client after the site is built, we remain focused on ways to continually optimize and improve upon it. We are always learning and staying up to date on the latest eCommerce and web design trends, so that we can ensure we deliver on our promise of growth.

Our Continual Improvement and Optimization package provides our clients with:

  • A dedicated account manager
  • Custom reporting
  • Access to over 6 specialist areas
  • Biweekly status and planning calls
  • Hours rollover

Ok, I’m sold…let’s talk