eCommerce Email Marketing Agency
eScale: An eCommerce Email Marketing Agency
Get this: Campaign Monitor found that for every dollar spent on email marketing, $44 is generated in return.
According to the same survey, email results in 174% more conversions than social media.
Given all of that, it’s no exaggeration to say that email is the most powerful marketing channel. But sending out emails is easy. Generating results from eCommerce email marketing? Now that’s a whole other ball game.
At eScale, our eCommerce email marketing agency doesn’t just produce results. We produce remarkable results. And here are the services we provide to make that happen:
Email Collection (Building of Email List)
Before even thinking about sending out emails for your eCommerce store, you’ve got to build an email list.
There are various ways that you can collect email addresses from your website visitors, from requesting it at checkout to using pop-ups and squeeze pages.
But to maximize the chances of people signing up, it helps to offer something valuable in return for that coveted email address, like a useful eBook or a small discount.
Here’s a brief overview of how our eCommerce email marketing agency builds email lists: We start by creating high-converting, beautifully designed squeeze pages and pop-ups to convert website visitors into email subscribers.
From there, we create segmented lists that allow us to send tailored messages that resonate with our client’s audience, and ultimately, turn those leads into customers.
Custom Template Design
The way an email is designed can have a powerful influence on the recipient’s emotions and whether or not they decide to click on that CTA.
Everything from the way that different elements are arranged and the amount of whitespace to the types of graphics that are used can make an impact.
The experts at our eCommerce email marketing agency design beautiful, custom, on-brand email templates that stand out in inboxes.
Along with our compelling copy and attention-grabbing CTAs, our customized email designs help to maximize click-through rate–and conversions.
Automated Email Campaigns
As the adage goes, timing is everything. And when it comes to eCommerce email marketing, this couldn’t be more true.
Automated, segmented emails help ensure that your leads and customers get the right emails at the right time.
And the best part? Once the automation part is done, you don’t have to lift a finger.
Using our client’s preferred platform, we create, set up and monitor all automated emails, so that our clients can accumulate leads while they sleep.
Like the sound of that? Here are just a few of the types of automated emails that we help with:
Just like it sounds, a welcome series is the first series of emails that are sent out, triggered when a lead fills out a form on your site or provides you with their email address.
We’re big believers in the welcome series because, other than your website, it’s generally the first impression that your leads have of your eCommerce brand, and it sets the tone for all subsequent communication.
We create welcome series that start relationships off on the right foot and increase the chances of further engagement.
Abandoned Cart Emails
When store visitors leave items in their shopping carts, we send them abandoned cart reminders that encourage them to come back and complete their purchase.
Whether it’s by offering recipients something, like a discount or free shipping, or coming up with a clever, outlandish way to grab people’s attention, we create emails that bring people back to their carts and get them to click that “purchase” button.
Upsell and Cross-sell Emails
Upsell emails encourage customers to buy a more expensive version of the product they are interested in or previously purchased, while cross-sell emails encourage them to buy similar or complementary products.
We look at a shopper’s former browsing behavior and purchase history to create relevant and timely upsell and cross-sell emails that encourage customers and potential customers to keep spending.
For eCommerce companies that sell replenishing products (like dog food or shampoo), we send out replenishment reminder emails based on purchase date that encourage customers to buy again…and again….and again….and, well, you get the picture.
In order to improve your online store and your user’s experience, it’s important to ask for feedback. We send out feedback emails that serve to gain a better understanding of the customer and ultimately improve both the products and the user experience.
When your company launches a new product, you’ve got to promote it. And the way that your product launch is promoted can make all the difference.
We craft promotional emails that build excitement and hype around new products before and after they are released.
Whether it’s with enticing teasers or by offering pre-orders and discounts, our emails generate major pre-launch product buzz.
Performance Metrics & Tracking
You might think that you’re sending out the funniest, cleverest emails in the world…only to find out one day that nobody is opening them and the click-through rate is close to 0%. Talk about a buzz kill!
The only thing that really matters at the end of the day is whether or not your emails are driving results. And here’s the good news: If you work with us, we’ll make sure that they are.
How? The meticulous team members of our eCommerce email marketing agency keep spreadsheets detailing the results from each and every email that we send out.
We then continuously analyze to find out what’s working and what could be improved upon…and why.
We’re consistently aiming to increase open rate and click-through rate, and through careful performance metrics and tracking, we’re able to do that.